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the Mission

My mission is to transform dance and performance sport by centring athlete welfare, driving culture change, and equipping coaches, leaders, and organisations with the tools to build safer, more inclusive, and high-performing environments.


Through training, consultancy, and advocacy—grounded in the principles of Squad Safe—we empower the cheerleading, dance, and gymnastics communities to lead with integrity, prioritise wellbeing, and create spaces where young people can truly thrive.

meet joey

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Joey Gamper Cuthbert

Bestselling Author, International Speaker

and Safeguarding Advocate

Joey Gamper Cuthbert is a bestselling author, international speaker, and trusted voice in athlete welfare and culture change. As a former dancer, athlete and coach, she brings a deep understanding of the transformative power of cheer, dance and gymnastics—alongside a clear-eyed commitment to making these spaces safer, healthier and more empowering for everyone involved. Through Squad Safe, Joey offers keynote talks, CPD training, and tailored consultancy to help programmes embed safeguarding and athlete welfare into the heart of their culture. Whether you're looking to upskill your coaching team, review your policies, or lead meaningful change in your gym or brand, Squad Safe delivers practical, high-impact support grounded in lived experience and industry insight. Squad Safe bridges the gap between traditional safeguarding education and the real-world needs of the cheer, dance, and gymnastics communities—offering live and on-demand workshops, courses, consultancy, and hands-on support for culture change at every level of your organization.

Expertise:

  • Athlete Welfare, Culture Change
  • Cheer, Dance, Gymnastics
  • Sports Governance
  • Business development

Credentials:

Keynote Speaker

Experienced trainer, teacher and coach

Consultant

Chair of the Board at SportCheer England​

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Education and training:

​Certificate in Sports Governance, Leading in the Boardroom, PBSL

Designated Safeguarding Lead, NSPCC

Post Graduate in Community Dance Practice, Trinity Laban

BA Dance and Visual Arts Practice, University of Brighton

Diploma in Dance Performance, The Northern School of Contemporary Dance

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