Squad Safe is a consultancy specialising in Athlete Welfare, Safeguarding and Child Protection for Cheerleading, Dance and Gymnastics.

Squad Safe offers courses, policy writing, and consultancy for teams, gyms, studios, and competition event providers.


Demonstrate to your athletes and their parents that you value their safety and well being by educating and supporting staff to develop a strong culture that prioritizes athlete welfare.

Squad Safe’s courses and resources can help you create practical, actionable steps to improve your gym/studio’s offer, and ensure your staff are equipped to deliver activities safely and professionally.

About Joey Gamper Cuthbert

Squad Safe consultancy is Joey Gamper Cuthbert.


Joey is a freelance consultant offering athlete welfare, safeguarding and child protection training, policy writing and consultancy for teams, gyms/studios, and competition event providers.

Joey is a trained dancer and former cheerleading athlete, head coach and programme owner.

Joey spent 15 years working extensively as an education manager for dance companies and conservatoires in the UK; including Trinity Laban, Green Candle Dance Company and Jonzi D Productions, delivering continuing professional development to dance practitioners, and creating projects and resources for youth dance (with a specialism in inclusive and community dance practice)

As a founding trustee of charity ParaCheer International she was instrumental in helping develop the Adaptive Abilities division for the sport of cheerleading, and in 2017, Joey led Team England ParaCheer to their first Gold medal at the ICU World Cheerleading Championships.


Joey is currently the Chair of the Board at SportCheer England, the National Governing Body for Cheerleading in England.


Joey has 12 years’ experience as a safeguarding lead for various dance and cheerleading organisations, delivering their in-house child protection training.

She is a qualified Designated Safeguarding Officer (NSPCC certified) as well as holding various other safeguarding qualifications with the NSPCC, such as Safeguarding in Sport and Keeping Children Safe Online. She also holds a Level 2 Health and Safety qualification from the Royal Society for the Prevention of Accidents.

Joey is also member of the Professional Body for Sports Leadership and currently undertaking the PBSL 1 year certification programme in Sports Governance. 

In September 2021 Joey/Squad Safe was announced as a winner in the WomanWhoUK business awards, start-up category. The judges said of her: 

"Joey's passion and dedication to make a difference within a difficult and diverse sector shows in what she has achieved in a very small space of time. Through a belief that change needed to happen within safeguarding policy and delivery throughout Dance, Cheerleading and Gymnastics, she has become a leading force for change. She is  gaining rapid results and recognition for her work, and is driving change within Sporting Bodies and Organisations all around the world."


Joey Gamper Cuthbert