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ABOUT SQUAD SAFE
Squad Safe Ltd is Joey Gamper Cuthbert; a bestselling author, international speaker, and trusted voice in athlete welfare and culture change. As a former dancer, athlete, coach, dance practitioner, gym owner and current Chair of a sports national governing body, she brings a deep understanding of the transformative power of performing arts and sport - alongside a strong commitment to making these spaces safer, healthier and more empowering for everyone involved.
Squad Safe
A practical guide to athlete welfare and culture change in cheerleading
In a sport as dynamic, demanding, and deeply impactful as cheerleading, culture is everything. But how do you ensure your gym fosters not just athletic excellence, but a safe, supportive, and empowering environment for every athlete?
In this groundbreaking book, Joanna Gamper Cuthbert weaves together safeguarding best practices, leadership development, and culture change to offer a powerful blueprint for the future of cheerleading. Drawing on personal experiences, real-world examples, and cutting-edge insights, this book challenges coaches, gym owners, and cheerleading leaders to reflect, rethink, and reshape the way they approach athlete welfare and organisational culture.
From practical steps to build safeguarding policies to fostering psychological safety and creating sustainable success, this is a rallying cry for transformative leadership in the sport we all love. It’s a call to action to futureproof cheerleading by putting athlete welfare at the heart of everything we do.
Whether you're a coach striving to make a meaningful impact, a gym owner looking to set the standard, or simply someone passionate about driving positive change, Squad Safe is your guide to leading with purpose, integrity, and courage.
The next generation of athletes is waiting for visionary leadership. Are you ready to lead?
Trusted to deliver across sport and the performing arts
From national governing bodies and international sports organisations to major events, performing arts organisations and grassroots clubs, Joey's work spans safeguarding, athlete welfare, governance, training and culture change.
past clients include...
Strategic & Organisational Work
The Pony Club Safeguarding strategy & organisational transformation
Impact Dance Designated Safeguarding Lead; policy writing; staff training; CPD course design and delivery
Nick Ruddock Gymnastics Policy writing & safeguarding framework design for camps
ConfiDance Safeguarding consultancy & policy development
MEA Consulting — workshops for Women in Sport Provided sport-specific expertise for a series of workshops supporting women in sports leadership
Sport, Governing Bodies & International Organisations
Team England Cheer Safeguarding staff training
Cheer Canada Safeguarding training for the Board of Directors
Australian Cheer Sport Alliance Safeguarding training for coaches
Belgian Cheerleading Federation Safeguarding training for coaches
We Are Girls In Sport Athlete welfare in youth sport webinar presentation
Events & Large-Scale Delivery
Legacy Cheer and Dance Ltd Health & Safety Lead; bespoke event staff training; event-day safeguarding at major venues including the O2, NEC, Copper Box Arena Olympic Park
Cheer Up World, Barcelona Health & Safety Lead; event-day safeguarding for a three-day festival
Cheer City Competition Event Provider Policy writing
Performing Arts, Athlete Welfare & Education
Trinity Laban Conservatoire of Music and Dance Safeguarding staff training
National Youth Ballet Training video creation and presentation for summer school staff
The Well HQ Co-creation and delivery of a safeguarding and women's health in sport webinar
AIM – Academy for Impact Through Music Safeguarding training for the Firebird cohort
Counselling For Dancers Created and presented a video series for the Help4Dancers app
Vidzing Training video creation and presentation
Intergr8 Dance Company Safeguarding staff training
Cheer, Dance & Gymnastics Clubs
Kimberly Ransom Coaching · Premier Star Cheer and Tumble · East Midlands Cheer Academy · Coventry Dynamite · Aylesbury Cheer Academy · 3Degrees Allstars · East Coast Tigers · Ascension Eagles Cheerleaders · Red Hot Flames · Jessie Leigh Cheer and Dance Academy · Fame Allstars UK · Twisted Cheer and Dance · Hellcats Cheerleaders · Warrington Cheer Storm · Marshals Cheer and Dance · White Rose Cheer · Aviators Cheer · Fierce Elite · Galaxy Allstars · Phoenix Stars · TCA Tycoons · Ultimate Cheer · Wildcat Athletics ...and more!
